The goal of the betPARX brand is to offer a “simpler, faster, and easier casino and sportsbook right in your pocket.” Everything from slots games to table games to live dealer titles are part of the online casino. Simpler, faster, and easier casino and sportsbook right in your pocket” Playtech has already worked with betPARX and the Gun Lake Casino in Michigan to launch the Play Gun Lake online casino. The IMS platform is not currently a part of any other gambling platform in either New Jersey or Pennsylvania. Playtech has deployed its IMS platform to power the backend of the betPARX app. Parx Casino’s parent company, Greenwood Gaming & Entertainment Incorporated, announced the launch of the new app, developed by Playtech, on Wednesday. The new betPARX casino and sportsbook app has launched in New Jersey and Pennsylvania.